Hi, I'm Denisse.
I run @alba.thecocker. 146,000+ followers. Real brand deals every month, plus a few other income streams the course breaks down in detail. Alba pays the bills (and Bruno, her son, just makes sure we never have a quiet moment).
When Alba came into our lives, I started @alba.thecocker as a place to share her with friends and family. No strategy. No plan. I was the most reluctant influencer you can imagine.
Around the same time, I was building a career in the pet industry. Digital marketing manager first, then marketing consultant. So while I was advising pet brands on how to work with influencers, I was quietly running my own creator account, still not seeing it as my actual work. The marketing pro in me thought: who am I to call myself a creator.
That's still my background. I work with pet brands on the strategy side, both inside their marketing teams and as an external consultant. I've been the person sitting in the meeting room when a brand decided which creators to pay and which ones to ignore. The person reading creator pitches and deciding which ones got a meeting and which ones got a polite no.
The angle of this whole thing clicked when I realized: most pet creators don't know what brands actually want, because they've never been on the brand side. Most pet brand consultants don't know what it's like to be the small creator pitching, because they've never built an account. I'd accidentally landed on both.
146K is the size most of you are aiming for, and I can still remember exactly what got me here. Combined with the brand-side intel that almost no other pet creator can give you, that's the closest thing I can hand you to a real playbook. Live, free, 60 minutes.
See you on July 17.
— Denisse + Alba 🐾